There’s a reason there’s no bling on a velvet jewel case - the stark and the sober offset the dazzle. That’s the way it is, when a show space is designed for trendy or elegant apparel and accessories.

PHOTO COURTESY :

Boutique project, d’Studio

The show space needs to be low key and set off the beauty of the display. So it was, at the trendy showroom for chic couture. Industrial simplicity. Sheer walls that revealed a functional staircase. Smart shelves with no exaggerated add ons.

Rope and rods, Macrame and Mannequins, colors and designs nestled comfortably in niche displays.

The ceiling lights catalysed conversation. And the only dialogue was between beauty and the beholder.

The rest stood aside, as business carried on.