Retail spaces are all about arrangement. It is about creating symphony with show spaces. It is about grabbing attention without being loud. It is all about harmonious placements and presentation.
Space management is key, since all showrooms and show windows are not created alike or equal. Lighting is vital. Understanding the brand voice, its target customers, their buying preferences and behavior, their many moods and needs. To glance around or stay and browse, to pick and choose or be catered to…
Retailer needs are as diverse as their customers. And customers, as we know, are unique in many ways – some explicit, some subtle but nevertheless, each with senses and sensibilities of their own.